Carnival Cruise Lines Promotional Stunt Shut Down

Ad agency Arnold Worldwide was in charge of a spectacular promotional stunt for Carnival Cruise Lines……unfortunately Arnold Worldwide’s Boston division overlooked the dangers associated with unleashing 8,000 pounds of candy to Philadelphia locals, and was shut down by police. (VIDEO)

Not only was this 60 foot tall, 25 ton “Trojan Horse” pinata a promotional stunt, but an attempt to set a new Guinness World Record.  Construction which took 3 weeks to manufacture was also intended for a new TV commercial.