Cadbury’s Bus Stop Attraction by Saatchi & Saatchi BELGIUM
Posted by Blair · 4 Comments
This is a great interactive adavergame campaign created by Saatchi & Saatchi BELGIUM for Cadbury Creme Eggs. As you can tell people are gathered around just like at an Arcade! How many people do you think bought Creme Eggs and told people to go check it out???
NOW THAT’S WHAT I CALL GUERRILLA MARKETING!! B

Well, definitely a nice way to wait for the bus.
I wouldn’t fancy touching that after a saturday night when it will no doubt be covered in the greasy smears left by the hands of drunk weekend revellers. Still, nice idea.