Havaianas Flip-Flops by BBDO

To generate buzz for the US launch of Havaianas flip-flops, building sized murals were commissioned at multiple location around New York City.  Giant 3D rubber thongs and corresponding white outlines were then placed over them to……quite literally, capture the spirit of the colorful Brazilian brand.  Also limited-edition Havaianas based on the mural will be made available soon.

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Art Directors: James Clunie, Chuck Tso
Art Producer: Bronwen Gilbert
Art Buyer: Bronwen Gilbert
Photography: Billy Siegrist
Retoucher: Steve Lakeman
Artist/Illustrator: Mcfaul