4A’s- Agency 2.5: How Agencies are Transforming for the Future

The American Association of Advertising Agencies is hosting a seminar on June 18th/09 titled Agency 2.5: How Agencies Are Transforming For the Future in Kansas City, MO.

This is a hands-on seminar that explores what agency professionals must do to deliver the solutions & services that clients need to complete in the new digitally-enabled, economically-challenged marketing environment.

The workshop will discuss agency functions both past & present as well as explore the new essential skills for operating a successful agency including; social media, analytics, experience design & brand reputation.

Pricing: $275 for 4A’s members & $375 for non-members

Logistics: Contact Cecilia Graham at (212) 850 0756 or cecilia@aaaa.org

Programming: Contact David Prince at (212) 850 0734 or dprince@aaaa.org

Marketing+Services Trade Fair Frankfurt, Germany June 8-10/09

Marketing+Services FRANKFURT/MAIN 08-10/06/09

 We all know good marketing is more important than ever today!  Marketing+Services will be hosting a Trade Fair in Frankfurt, Germany on June 8th-10th/09.

Nearly 9,000 visitors will be attending the Trade Fair with nearly 400 exhibitors expected.

The concept for this Trade Fair is matching marketing experts and their products, services, & concepts while demonstrating how marketing can increase sales figures.

Contact: ms@mfa.messefrankfurt.com

Virtual Incentive World: Conference & Trade Show ‘09 June 4th-Sept. 5th

                                                                                                                                                                            WOW! This is the coolest conference & trade show I’ve ever heard of….

This entire event is online….yes, you read it right; ONLINE!  Enjoy the benefits of a traditional conference & trade show, but in the comfort of your home or office.

Virtual Incentive World is the company hosting this 24/7, 90 day event. (June 4th-Sept. 5th) And allows busy top-level incentive buyers, sales & marketing as well as travel professionals to view the latest & GREATEST; products, services, destinations or even properties; virtually.  Participants are able to ask a variety of companies questions 24hrs/day and expect to receive answers which…… obviously will lead to a more effective buying decision.

The event will kick off at 11:00 (EST) on June 4th, with an introduction by Keynote Speakers; Mike Spellecy & Chris Gaia who both work at Maritz Travel.  The second part of this presentation is sponsored by Best Buy and it’s titled: Why Gift Cards Work Better as Incentives than Cash. 

At around 3pm the focus of the event will focus on Merchandising.  Two of the speakers for this topic are Leo Jakobson, Senior Editor of Incentive Magazine & Frank Harvey, Sales Manager for Sony. The final segment will feature a panel of industry experts who will discuss what can be done to change the public’s perception of incentives and how to properly present these facts to upper management.

This event is sponsored by; Best Buy, Bulova, Sony & USMOTIVATION

PS: Sorry I couldn’t get the images together, believe me I tried!

4A’s: The Future of Account Leadership

The American Association of Advertising Agencies will be conducting an exclusive 5 day program titled The Future of Account Leadership from June 1st-5th/09 in Richmond Virginia.

Only 30 people will have the opportunity to attend this program so you better sign up soon!

Participants will learn how to help win new business & grow existing accounts.  As well as how to discover new opportunities across the digital landscape and inspire their best to develop trusting relationships with clients.

This program is designed for company leaders; mid- to senior-level account managers, account leaders, account directors or anyone else responsible for leading accounts & managing client relationships.

If you book prior to May 15/09 your cost is $3,750 and $4,750 after the 15th.

If you have any questions please contact Megan Clifton mclifton@vcu.edu or David Prince dprince@aaaa.org

7th Annual AAF NATIONAL CONFERENCE

AAF NATIONAL CONFERENCE '09

The American Advertising Federation will be hosting their 7th Annual National Conference from June 4th-6th at the Crystal Gateway Marriott in beautiful Washington, D.C.

Over 40 speakers (list) will be sharing their thoughts, speaker include: Frank Cooper, CMO of Pepsi-Cola N.A., Eric Hirshberg, President & CCO of Deutsch LA, John Osborn, President & CEO of BBDO New York as well as Tiffany R. Warren, CDO of Omnicom Group Inc.

The Annual Conference will be sponsored by 18 companies (list) such as; Advertising Age, Getty Images, BBDO, Pepsi and Coca-Cola.

Contact: Connie Frasier at cfrasier@aaf.org

Promotions East: Promotional Products Industry Trade Show June 1st-3rd/09

Promotions East is the largest & oldest Promotional Product Industry Trade Show in the East.  The trade show will be in the famous Atlantic City, NJ from June 1st-3rd/09.

This 3 day event will have nearly 800 exhibiting suppliers and more than 4,500 distributors!  The event will provide attendees with plenty of educating, networking & social activities.

The event will be held at the Atlantic City Convention Center and exhibits open on Tuesday, June 2nd- 9:30am to 5:00pm and Wednesday, June 3rd- 9:30am to 4:00pm

‘09 CREAT IVITY CAT Conference &Trade Show

CREAT IVITY presents the Creativity and Technology Conference & Trade Show from June 3rd/09 in Metropolitan Pavilion, NYC.

The event will consist of presentation, discussions, A-list case studies and a gallery where tech suppliers will showcase their products.

Over 25 speakers (list) will be sharing their thoughts and opinions, including; Winston Binch, VP/Managing Director of Interactive for Crispin Porter + Bogusky, Conor Brady, CCO of Organic, Alessandra Lariu, SVP, Digital Group Creative Director for McCann Erickson & Dereck Gottfrid, Senior Software Architect & Product Technologist for New York Times. 

Sponsors include; CHICAGO PORTFOLIO SCHOOL & NOKIA Point & Find 

Contact for General Information: (212) 210 0155 or aaevents@adage.com

Direct Marketing Association: Integrated Customer Marketing

The Direct Marketing Association is hosting a 2 day seminar titled Integrated Customer Marketing- Optimizing the Customer Portfolio to Maximize Shareholder Value on May 21-22/09 in New York.

David Williams, the President & CEO of Merkle and his team will provide you new strategies to enhance the customers experience in forms of strategic lifecycles.   Tips on how to bridge customers, products & marketing strategies to optimize consumers behavior while enhancing your businesses value.

Benefits of attending this seminar are:

* Learn to measure & define the value of your customers portfolio

* Develop strategies to optimize each consumers behavior with your brand

* Effectively implement an integrated customer management program within your organization

* Understand how to bridge customer, product, & marketing strategies

* Uncover meaningful insights form your marketing to drive actual ROI results

* Establish high-level budget allocation

Bring your entire team to DMA seminars and SAVE!!  When you bring 3 or more people save up to $250 off each registration.

Direct Marketing Association: Basics of Direct Marketing Seminar

The Direct Marketing Association is coming to Miami Florida on May 20th/09 to teach you the Basics of Direct Marketing.

Do you want to build new skills faster?  This seminar will help you improve offers, creativity, copywriting & researching.

Looking to enhance your career?  Well after this seminar, you will gain knowledge on targeting the best audiences, improving comprehension & response and which form of marketing media is best for you.

Tiered of making avoidable mistakes?  Finally learn techniques that will help you prevent a potentially fatal error and reduce losses.

Don’t forget that you can bring your current letters, ads and brochures for a FREE critique!!

Prices for this 2 day seminar: $999 for DMA members and $1,299 for non-members.

4A’s- Stump the New Business All-Stars

The American Association of Advertising Agencies will be hosting a Webinar on May 19th/09 titled Stump the New Business All-Stars.

Why is the does this Webinar have such a peculiar name?

Because….your questions will be answered by real “All-Stars” of the industry!

The All-Stars include:

Kristen Cavallo- SVP, Director Business Development for The Martin Agency. 

Dave Lubeck- SVP, Director of Client Services for Bernstein-Rein.  Dave is also a co-chair of the 4A’s New Business Committee.

Will Travis- SVP, Business Strategy & Marketing for Dentsu.

Kristin Bloomquist- Senior Partner of Select Resources International.  Kristin has spent 20 years in account & agency management at Deutsch LA, DDB, Jordan McGrath & JWT.

If you have any questions please contact Nancy Petri (212) 850 0761 or npetri@aaaa.org