Quote: David Ogilvy
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“It is a mistake to use highfalutin language when you advertise to uneducated people. I once used the word obsolete in a headline, only to discover that 43% of the housewives had no idea what it meant. In another headline, I used the word ineffable, only to discover that I didn’t know what it meant myself.”- David Ogilvy


(US cartoonist and business writer)
(former CEO of 