I found this promotional stunt in the achieves of a  French site called Marketing Alternatif.   This site is really cool, even though my French is very, very rusty….anyway the campaign was created for Starbucks & Wrigley’s  by BBDO Dusseldorf and uses a style of marketing called TACTICAL MEDIAS.  Tactical medias is primarily for companies who  prefer quality of the contact rather than the quantity, this creates a close connection to the consumer  by incorporating the brands image in his/her every day life.

Do you notice any targeted advertising??

I find it interesting that in this advertisement that Coca-Cola tried to targeted people’s drinking habits with their energy levels.  Or am I just thinking too much….any comment?

This alternative advertising campaign designed by DDB Stockholm for Coca-Cola.

Warning, chocolate may melt

I think this is a great way for a company like Kit Kat to advertise….as we ALL know their slogan has always been “Have a break have a Kit Kat”  well sit your bum down and have a break!  The agency who thought of this is JWT London.  Nice job!!