4A’s- Agency 2.5: How Agencies are Transforming for the Future

The American Association of Advertising Agencies is hosting a seminar on June 18th/09 titled Agency 2.5: How Agencies Are Transforming For the Future in Kansas City, MO.

This is a hands-on seminar that explores what agency professionals must do to deliver the solutions & services that clients need to complete in the new digitally-enabled, economically-challenged marketing environment.

The workshop will discuss agency functions both past & present as well as explore the new essential skills for operating a successful agency including; social media, analytics, experience design & brand reputation.

Pricing: $275 for 4A’s members & $375 for non-members

Logistics: Contact Cecilia Graham at (212) 850 0756 or cecilia@aaaa.org

Programming: Contact David Prince at (212) 850 0734 or dprince@aaaa.org

4A’s: The Future of Account Leadership

The American Association of Advertising Agencies will be conducting an exclusive 5 day program titled The Future of Account Leadership from June 1st-5th/09 in Richmond Virginia.

Only 30 people will have the opportunity to attend this program so you better sign up soon!

Participants will learn how to help win new business & grow existing accounts.  As well as how to discover new opportunities across the digital landscape and inspire their best to develop trusting relationships with clients.

This program is designed for company leaders; mid- to senior-level account managers, account leaders, account directors or anyone else responsible for leading accounts & managing client relationships.

If you book prior to May 15/09 your cost is $3,750 and $4,750 after the 15th.

If you have any questions please contact Megan Clifton mclifton@vcu.edu or David Prince dprince@aaaa.org

4A’s- Stump the New Business All-Stars

The American Association of Advertising Agencies will be hosting a Webinar on May 19th/09 titled Stump the New Business All-Stars.

Why is the does this Webinar have such a peculiar name?

Because….your questions will be answered by real “All-Stars” of the industry!

The All-Stars include:

Kristen Cavallo- SVP, Director Business Development for The Martin Agency. 

Dave Lubeck- SVP, Director of Client Services for Bernstein-Rein.  Dave is also a co-chair of the 4A’s New Business Committee.

Will Travis- SVP, Business Strategy & Marketing for Dentsu.

Kristin Bloomquist- Senior Partner of Select Resources International.  Kristin has spent 20 years in account & agency management at Deutsch LA, DDB, Jordan McGrath & JWT.

If you have any questions please contact Nancy Petri (212) 850 0761 or npetri@aaaa.org

4A’s-Going Digital

The American Association of Advertising Agencies is holding a one day workshop titled Going Digital: How Agencies Can and Should Respond to the Changing Face of Marketing.  The seminar will be held on April 23rd/09 in Cincinnati Ohio.

The workshop is designed for both senior management and agency line managers wanting to improve their online presence.  The questions that will be answered are: How to improve profitability?  What expertise will you need to develop?  Which types of expertise should you partner for?  As well as many other aspects for creating a successful digital campaign will be answered.

Pricing for this event is $250 for 4A members and $350 for non-members.

Logistics: Contact Cecilia Graham at (212) 850 0756 or cecilia@aaaa.org

Programming: Contact David Prince at (212) 850 0734 or dprince@aaaa.org

4A’s- Leadership Conference April 27-29/09

The American Association of Advertising Agencies is holding a 3 day Leadership Conference in San Francisco CA from April 27-29th/09.

This years conference will tackle issues such as the economy, politics, marketing, media, creativity, agency management and how global affairs are affecting advertising.

Over 30 influential speakers will bless this conference including Mr. Dan G Wieden of Wieden+Kennedy, Mr. Jason Kilar CEO of Hulu, Mr. Eric Keshin COO of McCann Worldgroup, Ms. Cathy Coughlin Senior VP & Global Marketing Officer of AT&T and Mr. Jonah Bloom Editor of Advertising Age just to name a few…. 

The conference is sponsored by: Read more

4A’s- Managing Conflicts: Leading Resolutions During Tough Times

The American Association of Advertising Agencies is hosting a Webinar on May 7th/09 titled Managing Conflicts- Leading Resolutions During Tough Times.

As we all know conflicts in the workplace create loss of productivity, poor team morale & week performance.

This 4A Webinar will be lead by Brad Karsh, he offers ideas, strategies, and methods for solving sticky situations in the workplace and amongst team members.

After attending this webinar you will have the ability to:

* Create an environment built on trust & communication that minimizes conflict.

* Know the difference between problems that CAN be solved & those that cannot.

* Recognize big-picture issues as well as micro-level problems.

* Practice active listening & reflect an unbiased perspective

* Develop a process for dealing with conflict in heated situations.

* Harness different views & perspectives to energize and fuel the TEAM.

The cost for this 1hr Webinar is $99/person.

For more information please contact David Prince (212) 850 0734 or dprince@aaaa.org

AAAA-New Business Development

American Association of Advertising Agencies is hosting the New Business Development event titled A Different Approach for Different Times at the Buffalo Conference Center on April 14th/09.

The seminar covers essential aspects for creating  success with a new business.  The presentation includes tips on presenting a successful pitch, developing effective prospecting skills and most importantly building a long term relationship with your clients.

Pricing for this one day seminar is $250 for 4A members and $350 for non-members.

Logistics: Contact Cecilia Graham at (212) 850 0756 or cecilia@aaaa.org

Programming: Contact David Prince at (212) 850 0734 or dprince@aaaa.org