Direct Marketing Association: Mobile Marketing for Agencies & Media Buyers

The Direct Marketing Association is presenting a one day seminar called Mobile Marketing for Agencies & Media Buyers which will be held in New York on April 28th/09.

Panel discussions will include these topics:

* Why Mobile must be included in a Multichannel Marketing Campaign

* Essential Elements of Mobile Marketing

* How to Create & Execute a Mobile Marketing Campaign

* Planning and Buying Media for Mobile 

* Tracking and Measuring a Mobile Campaign’s Performance

* Building a Loyalty Program with Mobile

* Legal Do’s & Don’ts with Mobile Marketing Campaigns

Some of the expert speakers at this event include: Michael Bayle, Thom Kennon, Michael J. Becker, Jordan Berman, Boris Fridman,  and so many others!!!

Direct Marketing Association: Database Marketing Seminar

The Direct Marketing Association is conducting a seminar called Database Marketing which will be held in Chicago on April 28th/09.

This exciting seminar will help you get up-to-speed on how to effectively integrate your marketing efforts with information on technology, quantitative analysis, finance, and merchandise functions to increase your ROI.

The seminar is ideal for those responsible for or involved in database marketing in every major industry- including catalog, publishing, retail, technology, and financial services will benefit greatly from this seminar.

The lead speaker for the seminar is Dr. Devyani Sadh who has over 15 years of experience in the development, growth, and management of corporate marketing.    Her expertise are in customer relationship management, database marketing, analytics, technology and strategy formulation.  Dr. Sadh list of clients include AOL, American Express, Disney, Kraft and many other Blue Chip Companies.