TruAction Flipbooks - marketing, event and tradeshow promotion » Colleen Becker http://truactionflix.com If just one action, one product, in one day could impact more customers than a year's worth of advertising, what would you say? What would you pay? Is this even possible? Sun, 04 Apr 2010 06:37:01 +0000 http://wordpress.org/?v=2.8.1 en hourly 1 Direct Marketing Association: Motivating Your Customers- The Psychology of Rewards http://truactionflix.com/1308 http://truactionflix.com/1308#comments Wed, 13 May 2009 06:55:08 +0000 Blair http://truactionflix.com/?p=1308 dma_logo11The Direct Marketing Association is presenting a virtual seminar titled Motivating Your Customers- The Psychology of Rewards on May 12th/09.

The session covers fundamental elements of human motivation & applies them to the design of marketing strategies designed to MAXIMIZE customer motivation.  The virtual seminar will take an in-depth look at how to enhance value propositions to leverage customer’s desires for new, value-added, emotional, experiential, unique & compelling awards.

Colleen Becker & Allison Cripps are the speakers for this seminar and are both contributing editors to COLLOQUY.

Prices for this virtual seminar are $149.99 for DMA members, $199.99 for non-members & only $69.99 for Travel & Hospitality Council Members.

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