Cadbury’s Bus Stop Attraction by Saatchi & Saatchi BELGIUM

This is a great interactive adavergame campaign created by Saatchi & Saatchi BELGIUM  for Cadbury Creme Eggs.  As you can tell people are gathered around just like at an Arcade!  How many people do you think bought Creme Eggs and told people to go check it out???

NOW THAT’S WHAT I CALL  GUERRILLA MARKETING!! B

SAIT Polytechnic: Recruitment $$$

"Apparently, you have a knack for finding money. Interested in a career in fundraising? Let's chat.

Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Associate Creative Director: Sebastien Wilcox
Art Director: Scott Shymko
Copywriter: Saro Ghazarian
Released: June 2008

THE ECOHANGER providing FREE Dry Cleaning Advertisements

Video available at end of blog

Hanger Network  is a New York based company founded in 2003 has one of the most unique and promising marketing solutions I’ve ever seen.  It’s called the EcoHanger.  The EcoHanger is made from 100% recycled paper and with recycled plastic bottle caps + they are 100% recyclable and reusable! (video)

With an estimated 3.5 BILLION metal coat hanger being thrown into U.S. landfills each year.  Think of it this way….if you were to stack all those hangers up it would be the equivalent to 3 trips to the moon!!  

What sets this product apart from so many green-marketing campaigns is its FREE for the  distribution network.  Local dry cleaners are given the hangers FREE of charge, and the cost is paid for by neighboring marketers.  The advertisers target their ads to both male and female adults between the age of 25-54 who frequently use dry cleaning services.  Unlike many other forms of advertising these ads fit directly into the consumers daily schedule.   Able to be viewed as the first message of the day, in the privacy of the home allowing for multiple impressions. 

Companies such as Miller, Tide, CBS, Degree, Hershey have taken advantage of  Hanger Network’s innovation and Eco friendly thinking…..maybe you should to! 

Profile of the creator of EcoHangers CEO, Bob Kantor.

Aruba’s Quest for Tourism 1 Flight @ a Time

So you hop on a plane, it’s the middle of winter  you lower the eating tray and ahhhhhhhh ARUBA!!!!!

                                                                                                                                                                           This ad campaign was created by Lew’Lara/TBWA and was designed for the the Aruba’s Tourism Office.