TruAction Flipbooks - marketing, event and tradeshow promotion » coucha sutra http://truactionflix.com If just one action, one product, in one day could impact more customers than a year's worth of advertising, what would you say? What would you pay? Is this even possible? Sun, 04 Apr 2010 06:37:01 +0000 http://wordpress.org/?v=2.8.1 en hourly 1 DirectTV’s Coucha Sutra by Deutsch LA http://truactionflix.com/468 http://truactionflix.com/468#comments Tue, 04 Aug 2009 08:39:00 +0000 Blair http://truactionflix.com/?p=468 coucha-sutra

Would you give up sex for a larger TV?…..well a recent study from the U.K. proclames 47% of men would!!

That might be the madness behind Deutsch L.A.’s recent print ad campaign for DirecTV. The print ad will be featured in Sports Illustrated swimsuit issue. 

So what is “Coucha Sutra”??  “Consider it Modern Man’s Kama Sutra.  The ancient Indian spiritual text, composed in the 2nd Century AD and famous for its detailed illustrations of human sexual-behavior, has been revolutionized by DirecTV “to depict the multitude of ‘positions’ assumed in the most sensual and spiritual of places in our time…the couch”-DirecTV.

(see the full Coucha Sutra ad here)

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