Direct Marketing Association: Integrated Customer Marketing

The Direct Marketing Association is hosting a 2 day seminar titled Integrated Customer Marketing- Optimizing the Customer Portfolio to Maximize Shareholder Value on May 21-22/09 in New York.

David Williams, the President & CEO of Merkle and his team will provide you new strategies to enhance the customers experience in forms of strategic lifecycles.   Tips on how to bridge customers, products & marketing strategies to optimize consumers behavior while enhancing your businesses value.

Benefits of attending this seminar are:

* Learn to measure & define the value of your customers portfolio

* Develop strategies to optimize each consumers behavior with your brand

* Effectively implement an integrated customer management program within your organization

* Understand how to bridge customer, product, & marketing strategies

* Uncover meaningful insights form your marketing to drive actual ROI results

* Establish high-level budget allocation

Bring your entire team to DMA seminars and SAVE!!  When you bring 3 or more people save up to $250 off each registration.

Direct Marketing Association: Basics of Direct Marketing Seminar

The Direct Marketing Association is coming to Miami Florida on May 20th/09 to teach you the Basics of Direct Marketing.

Do you want to build new skills faster?  This seminar will help you improve offers, creativity, copywriting & researching.

Looking to enhance your career?  Well after this seminar, you will gain knowledge on targeting the best audiences, improving comprehension & response and which form of marketing media is best for you.

Tiered of making avoidable mistakes?  Finally learn techniques that will help you prevent a potentially fatal error and reduce losses.

Don’t forget that you can bring your current letters, ads and brochures for a FREE critique!!

Prices for this 2 day seminar: $999 for DMA members and $1,299 for non-members.

Direct Marketing Association: Secrets of Copywriting Seminar

The Direct Marketing Association is hosting a seminar called Secrets of Copywriting Seminar: Fundamentals for Direct Marketing on May 19th/09

If you are a good copywriter but want to become GREAT this 2 day seminar is for YOU!  Questions, formulas, tips, secrets and proven strategies will be available to you. 

Here is a sample of some of the questions that will be answered are:

* How to incorporate your current envelope, letter & brochure together for a maximum impact.

* What power words you should be using.

* Tips on shortcuts that make writing easier.

* The latest strategies for increasing click-through.

* And the secrets to writing powerful headlines.

The DMA has the reputation of being one of the best seminar providers, so whats holding you back?

Direct Marketing Association: Optimize & Maximize SEO for Healthcare

The Direct Marketing Association and the Healthcare Communication & Marketing Association have partnered up to offer a new and highly informative 1-day seminar.

Did you know that 145 million US adults use the internet to research health information? (Manhattan Research, 2008)

Some of the benefits of attending this seminar are:

* Develop an understanding of how and why things work in web marketing in the Pharmaceutical space.

* Agencies will learn how to pitch & Brand Marketer learn how to pick

* Learn the Fine Art of Campaign Management

* Improve your Products Positioning as it relates to Paid & Organic Search Marketing

* Use SEO & SEM to drive patient compliance and persistence

Kurt Mueller the Executive VP or Roska Digital Advertising will be leading this seminar.  Mr. Mueller has over 15 years of experience in advertising, marketing and e-channel programs and has worked with clients in the CRO, pharmaceutical & bio-tech manufacturing as well as Rx and OTC industries.  As a BONUS over 12 other top notch speakers will also be sharing their knowledge!

Prices for this seminar are $699 for DMA & HCMA members, $899 for non-members 

Direct Marketing Association:Increase Sales 35% with 5 Marketing Best Practices

The Direct Marketing Association is presenting a one day workshop titled Increase Sales 35% to 75% Using 5 Relationship Marketing Best Practices…Guaranteed on April 29th/09 in New York.

Warning this is a fast paced workshop is aimed at companies wanting to increase their ROI FAST! 

The 5 best practices that will be reviewed for achieving double-digit responses are:

1.  How to use voice of customer relationship research to drive your relationship strategies.

2.  How to create uniquely accurate opt-in databases with customer’s self-profiled information

3.  Improving the power and yield of your multichannel programs

4.  Increasing the power of your customer on-line experience by 9X!

5.  It’s your responsibility as marketers to deliver strong customer service

This workshop will feature Ernan Roman who is a leading authority on Customer Relationship Marketing, Integrated Direct Marketing and Opt-In Marketing.  His clients include Microsoft, NBC, Walt Disney, IBM and many others.

Another speaker will be Elias Roman who is the Co-founder of AmieStreet.com and was named “Top 25 Entrepreneurs in America Under 25″ by Business Week.

Prices for this workshop are $299 for DMA members and $399 for non-members.

Direct Marketing Association: Mobile Marketing for Agencies & Media Buyers

The Direct Marketing Association is presenting a one day seminar called Mobile Marketing for Agencies & Media Buyers which will be held in New York on April 28th/09.

Panel discussions will include these topics:

* Why Mobile must be included in a Multichannel Marketing Campaign

* Essential Elements of Mobile Marketing

* How to Create & Execute a Mobile Marketing Campaign

* Planning and Buying Media for Mobile 

* Tracking and Measuring a Mobile Campaign’s Performance

* Building a Loyalty Program with Mobile

* Legal Do’s & Don’ts with Mobile Marketing Campaigns

Some of the expert speakers at this event include: Michael Bayle, Thom Kennon, Michael J. Becker, Jordan Berman, Boris Fridman,  and so many others!!!

Direct Marketing Association:Role of Social Media in Successful SEO Campaigns

The Direct Marketing Association is holding a virtual seminar called The Role of Social Media in Successful SEO Campaigns on April 16th/09 at 1pm

The seminar will focus on inbound & outbound linking strategies, external site-maps, Social Media tactics, press releases and Universal Search.  The goal of this seminar is to help you perfect launching points to enhance your SEO results with minimal time involved.

Joe Teixeira a four time INC 500/5000 recipient will be leading the virtual seminar.  Joe provides insight and recommendations on how to best leverage the data offered through analytics to improve your sites visitors experience and increase the bottom line.

The price of this web seminar is $149.00 for DMA members & $199.00 for non-members.

Direct Marketing Association: Measuring Program Success in Today’s Marketplace

The Direct Marketing Association is holding a web seminar called Measuring Program Success in Today’s Marketplace on April 21st/09 at 1pm.

The workshop will help you learn how promotions are measured in today’s world, including how to define your objectives and how to use them in an evaluation matrix.  What sets this seminar apart from the rest is the fact that real-life examples and case studies from leading US companies will be used.

 Case studies from companies such as Samsung, Revlon and Nickelodeon will be used to demonstrate how programs are evaluated and how you can use these techniques to successfully measure programs in today’s increasingly complex marketing environment.

Learning Points:

* Learn about how promotions are evaluated in today’s marketplace

* Have a realistic understanding of the challenges that exist in measuring promotion success

* Obtain real life examples of how leading companies measured program effectiveness.

Renee Azoulay who is a renowned marketing and promotional consultant with over 10 years of experience will be hosting the seminar.  Renee has been able to improve results for companies such as DuPont, Scott Paper, Revlon, Samsung & Nickelodeon as well as countless others. 

Pricing for the DMA seminar is $149.99 for DMA members and $199.99 for non-members.

Direct Marketing Association: Database Marketing Seminar

The Direct Marketing Association is conducting a seminar called Database Marketing which will be held in Chicago on April 28th/09.

This exciting seminar will help you get up-to-speed on how to effectively integrate your marketing efforts with information on technology, quantitative analysis, finance, and merchandise functions to increase your ROI.

The seminar is ideal for those responsible for or involved in database marketing in every major industry- including catalog, publishing, retail, technology, and financial services will benefit greatly from this seminar.

The lead speaker for the seminar is Dr. Devyani Sadh who has over 15 years of experience in the development, growth, and management of corporate marketing.    Her expertise are in customer relationship management, database marketing, analytics, technology and strategy formulation.  Dr. Sadh list of clients include AOL, American Express, Disney, Kraft and many other Blue Chip Companies.

Direct Marketing Association: Advanced Copywriting Seminar

The Direct Marketing Association will be hosting a one day seminar in Boston on April 27th/09 entitled Advanced Copywriting Seminar: Master the Fine Points of Writing.

The seminar is directed towards anyone who writes, edits or evaluates direct response copy.  Some of the benefits of attending are:

* Recognize and correct deadly copy mistakes before you mail

* Apply proven copy formulas for effective writing

* Brainstorm more effectively with new creativity boosters

* Use narrative flow and structure to keep people reading

* Edit & revise to increase readability and response

Plus, feel FREE to bring a sample of your promotion allowing experts to critiqued your work during the seminar!!  I sure could use this course!!

The seminar will be lead by Donna Baier Stein who has over 25 years of copywriting experience.  Donna has a very impressive list of clients including: American Express, Hallmark Cards, Sprint, GEICO and many others.

The price for this seminar is $1,399 for DMA members & $1,699 for non-members.