TruAction Flipbooks - marketing, event and tradeshow promotion » Fashion http://truactionflix.com If just one action, one product, in one day could impact more customers than a year's worth of advertising, what would you say? What would you pay? Is this even possible? Sun, 04 Apr 2010 06:37:01 +0000 http://wordpress.org/?v=2.8.1 en hourly 1 Fashion Flipbooks? Yes Chanel, Lacoste & Louis Vuitton used Flipbooks http://truactionflix.com/498 http://truactionflix.com/498#comments Thu, 16 Jul 2009 18:53:04 +0000 Blair http://truactionflix.com/?p=498 chanel-flipbookYa, that’s right even the fashion industry has taken advantage of this useful advertising tool.  Luxury designer Chanel created two flipbooks , one of which in ‘03 &  the other in‘06. The sequence chosen: shows drawings of a a necklace and then flowers flowing into a girl with a Chanel hand bag.lacoste

Lacoste flipbook titled “Style on Skin” used a clip from a recent commercial in which a man is waking up half dressed from his bed.

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                                                                          A little comedy was added in this ‘06 Louis Vuitton flipbook……the image shows a groom building  the Eiffel Tower with designer suitcases for his newly beloved wife.

 

As you see flipbooks can be used to promote anything.  The ideal flipbook would not only consist of  dynamic clips but promote new perfume lines (by adding scent), new websites/social media sites & provide discounts on products (tear off coupons)……that’s the essence of what the TruAction Flix Flipbook can do for your brand.

The pictures and information was provided by flipbook Historan Pascal Fouché.  Mr. Fouché has the largest collection in the world consisting of over 5000 flipbooks.  To view more of his collection please visit www.flipbook.info, the site is available in both French & English.

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