Neuromarketing…Buyology, A New Book by Martin Lindstrom

Did you know that 10 million cigarettes are sold every MINUTE?!?!?!?!  That amounts to 15 BILLION cigarettes sold a day!  How many have you had today??  I’m not telling how many I had just writing this. lol 

NO, that’s not what Martin Lindstrom’s newest book Buyology primarily focuses on.  Neuromarketing my friends is the newest and most advanced way to literally see the effectiveness of advertisements, using fMRI (functional Magnetic Resonance Imaging) & SST (steady-state typography.)

What I’m going to share with you are some captivating issues found in the book.

- In 1965 a typical consumer had a 34% recall of ads.  In 1990, that figure had fallen to 8%.

- On November 6/06, Nick Baily before opening his Nintendo Wii decided to record his reaction and allow consumers to view it on YouTube.  The video was seen approximately 71,000 times in the first week alone!  What Nick did was create a trend for others to show their emotions when receiving a new product.  Sites such as http://www.unbox.it.com & http://www.unboxing.com soon followed.

- In Asian cultures, the unluckiest possible number is 4, since the Mandarin word for that number is read as ‘si’, which perilously close in sound to ‘shi’, which means “death.”  As a result, in hotels in China, and even in Asian-owned hotels around the world, there are no fourth or forty-fourth floors.  California researcher David Phillips even found that heart attacks among US residents of Chinese descent spiked as much a 13% on the fourth day of EVERY MONTH.  In California, where there is a strong influence of Chinese culture, the ration was even higher, reaching a peak of 27%.

- Procter & Gamble, recently rolled out Puffs facial tissue tinged with the scent of Vicks, attempting to play on consumers’ childhood memories of their mothers’ treating their colds with Vicks’ ointment.

- Kellogg’s, too, has spent many years cultivating a signature sound, even going as far as to hire a Danish lab to design a one-of-a-kind CRUNCH, so that any child would be able to hear the difference between the sound of eating generic Cornflakes and the Kellogg’s brand.

The entire book is full of mind blowing and mind altering information.  I highly recommend you buy Buyology!