Sony’s Guerilla Marketing at GCS

I enjoyed the unique way Sony unveiled their Mini VIAO at Grand Central Station in Manhattan on January 30th/09. (VIDEO)  We have all seen live manikins…..I’ll never forget the first time I saw one, I must have been around 8 years old and it scared the *&%# out of me!!  

I feel Sony picked a great location since everybody is moving, having the manikins looking very uniform in appearance and the choreography of having the models moving in sink was a nice touch…..anyway check out the video and tell me what you think?