TruAction Flipbooks - marketing, event and tradeshow promotion » Guerilla marketing http://truactionflix.com If just one action, one product, in one day could impact more customers than a year's worth of advertising, what would you say? What would you pay? Is this even possible? Sun, 04 Apr 2010 06:37:01 +0000 http://wordpress.org/?v=2.8.1 en hourly 1 Who the HELL wants Temporary Tattoos?? http://truactionflix.com/270 http://truactionflix.com/270#comments Fri, 07 Aug 2009 20:48:07 +0000 Blair http://truactionflix.com/?p=270 temporary-tattoosK, so you’re saying to yourself…dude who wants glow in the dark tatts??  Well my friend they’re is several ways to effectively use this product one of which is increasing word of mouth & branding.

1.  To kids.  With the increase of this tattoo fad, kids love to imitate grown ups….how many people have real Harley-Davidson tattoos??

2.  At nightclubs & bars.  In Europe and elsewhere fast food giants have collaborated with club owners and use an entrance stamp indicating the hours of operation their closest “man Im drunk…I need a _______ and fries!”

3.  Summer night time event/concerts.  Nothing grabs your attention like those glowing rings, glow sticks & necklaces at summer events.  The problem is the ”stoner” kids who are twirling the damn things don’t slow down so you can see your brand.   If you want EYES all over your brand use glow in the dark tattoos!

The point is…….. we need to look at old school marketing, and get creative on when & where  to use this advertising tool.  It’s way more effective to have a glow in the dark tat with your companies URL than place it in a magazines…..at least they’ll see it when it’s time to take’em off!!

TruAction Flix offers temporary tattoos in conjunction with our flipbooks.

]]> http://truactionflix.com/270/feed 1 Michael Phelps New Sponsor?? http://truactionflix.com/544 http://truactionflix.com/544#comments Fri, 17 Jul 2009 05:56:08 +0000 Blair http://truactionflix.com/?p=544 grassroots-michaelWell it looks like one ad agency is taking full advantage of the Phelps incident.  Calgary ad agency TAXI, has created posters and placed them all over the city.  The company they made them for was Calgary based hemp store Grass Roots.

]]> http://truactionflix.com/544/feed 0 Columbia: ACs http://truactionflix.com/332 http://truactionflix.com/332#comments Tue, 14 Jul 2009 08:00:30 +0000 Blair http://truactionflix.com/?p=332 "The air that cools your home, heats up the world."

"The air that cools your home, heats up the world."

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director / Copywriter: Alvaro Becker
Photographer: Felipe Hernandez
Art Directors: Fabrizio Capraro, Renzo Vaccaro
Via: Bestadsontv

]]> http://truactionflix.com/332/feed 0 Memphis Tabacco Bowl: Cigar Pole Guerilla http://truactionflix.com/335 http://truactionflix.com/335#comments Tue, 23 Jun 2009 07:05:06 +0000 Blair http://truactionflix.com/?p=335 MALMO CIGAR POLE GUERILLA MARKETING, JOHN JAEGER MEMPHIS TABACCO BOWL, AMANDA CASABELLA MEMPHIS TABACCO CIGAR POLE GUERILLA, JAMES WARD MEMPHIS TABACCO BOWL CIGAR POLE GURILLA,]]> cigarpoleguerilla_preview

Advertising Agency: archer>malmo, Memphis, USA
Creative Director: John Jaeger
Art Director: Amanda Casabella
Copywriter: James Ward
Released: December 2007

]]> http://truactionflix.com/335/feed 0 I washed my hands longer than a heart surgeon! lol http://truactionflix.com/267 http://truactionflix.com/267#comments Thu, 11 Jun 2009 16:48:44 +0000 Blair http://truactionflix.com/?p=267 washing-hands

 

Unfortunately I cant tell you where you can find these sinks……

]]> http://truactionflix.com/267/feed 2 DHL: Brought to you by, Guerilla http://truactionflix.com/341 http://truactionflix.com/341#comments Thu, 11 Jun 2009 16:44:52 +0000 Blair http://truactionflix.com/?p=341 dhl

Advertising Agency: Jung von Matt, Berlin, Germany
Creative Directors: Jan Harbeck, David Mously
Art Director: Guenduez Erdil
Copywriter: Lauren Oliver
Production: Px1

]]> http://truactionflix.com/341/feed 0 Sony’s Guerilla Marketing at GCS http://truactionflix.com/167 http://truactionflix.com/167#comments Mon, 08 Jun 2009 04:46:05 +0000 Blair http://truactionflix.com/?p=167 I enjoyed the unique way Sony unveiled their Mini VIAO at Grand Central Station in Manhattan on January 30th/09. (VIDEO)  We have all seen live manikins…..I’ll never forget the first time I saw one, I must have been around 8 years old and it scared the *&%# out of me!!  

I feel Sony picked a great location since everybody is moving, having the manikins looking very uniform in appearance and the choreography of having the models moving in sink was a nice touch…..anyway check out the video and tell me what you think?

 

sony-viao

]]> http://truactionflix.com/167/feed 1 FREE MERCEDES http://truactionflix.com/292 http://truactionflix.com/292#comments Wed, 03 Jun 2009 19:38:57 +0000 Blair http://truactionflix.com/?p=292 Ya you heard it right……FREE MERCEDES…… look alike.  To encourage drivers to visit the Mercedes-Benz dealership, Mercedes logos with Business Cards were stuck onto the bonnets of rival car brands.  Any body puts a Benz bonnet on my Caddy I’d be pissed!! lol

mercedes-st-marketing

]]> http://truactionflix.com/292/feed 1 SAIT Polytechnic: Recruitment $$$ http://truactionflix.com/338 http://truactionflix.com/338#comments Sun, 31 May 2009 19:23:12 +0000 Blair http://truactionflix.com/?p=338 "Apparently, you have a knack for finding money. Interested in a career in fundraising? Let's chat.

"Apparently, you have a knack for finding money. Interested in a career in fundraising? Let's chat.

Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Associate Creative Director: Sebastien Wilcox
Art Director: Scott Shymko
Copywriter: Saro Ghazarian
Released: June 2008

]]> http://truactionflix.com/338/feed 0 Pole Dancing?? http://truactionflix.com/349 http://truactionflix.com/349#comments Sun, 24 May 2009 21:04:02 +0000 Blair http://truactionflix.com/?p=349 Practice makes Perfect

Practice makes Perfect

 ”It’s probably best if you tell the kids that Mommy’s at the gym.”

This poster was wrapped around poles throughout the city.

Advertising Agency: Rethink, Canada
Released: 2006

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