Post Cereal Hockey Flipbooks

Ask yourself this….when your child picks out a cereal, is it for the prize or the best prize?? EXACTLY!

Post Cereal correctly used the concept on how flipbooks should be marketed.  They created an action packed Hockey series consisting of 12 flipbooks.  Although the covers are in color, they chose to use B&W clips.  The clips range from great saves, rock hard wrist shots,  glass shattering slap shots, exciting end to end rushes and so much more .

Some of the players featured in the series are; Johnny Water,  Jean Béliveau, Ron Ellis, Gilles Tremblay, Bob Pulford and “Gump” Worsley just to name a few.

When a company decides to create a series of that magnitude; you know their intention is to increase sales…….what hockey fan wouldn’t want to collect all 12?  How many boxes of cereal were purchased?  And more importantly, how many kids brought their Post Cereal Hockey flipbooks to school in the attempts of completing their collection? 

 

 

 

Our goal at TruAction Flix is not only to increase ROI, but to create a long lasting impression.  Adults remember getting flipbooks, now it’s time for this Generation…..

Did you know that  nearly 50% of kids between the age of 6-12 after seeing a URL on TV or in a magazine proceed to the companies web site?  Wouldn’t it be a great idea to develop an entire online campaign using flipbooks as a catalyst.  How about letting the consumer vote on what the series will consist of……the options are endless!

The pictures and information was provided by flipbook Historian Pascal Fouché.  Mr. Fouché has the largest collection of flipbooks consisting of over 5000 flipbooks.  If you would like to view more of his collection please visit www.flipbook.info, the site is available in both French & English.