Blog, quotes

Quote: David Ogilvy

Posted by Blair · Leave a Comment 

“It is a mistake to use highfalutin language when you advertise to uneducated people.  I once used the word obsolete in a headline, only to discover that 43% of the housewives had no idea what it meant.  In another headline, I used the word ineffable, only to discover that I didn’t know what it meant myself.”- David Ogilvydavid

Posted on 06.30.09 · Tagged with , , , , , , ,

Blog, quotes

Quote: Stan Shih

Posted by Blair · 3 Comments 

“It’s better to be head of a chicken than the tail of a cow.”- Stan Shihstanshih (co- founder of the Acer Group)

Posted on 05.30.09 · Tagged with , , , , , ,