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	<title>TruAction Flipbooks - marketing, event and tradeshow promotion &#187; Kool</title>
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	<link>http://truactionflix.com</link>
	<description>If just one action, one product, in one day could impact more customers than a year's worth of advertising, what would you say?  What would you pay?  Is this even possible?</description>
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		<title>History of Advertising Through Playboy</title>
		<link>http://truactionflix.com/601</link>
		<comments>http://truactionflix.com/601#comments</comments>
		<pubDate>Mon, 15 Jun 2009 22:40:32 +0000</pubDate>
		<dc:creator>Blair</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[favorite web sites]]></category>
		<category><![CDATA[Blaukpunkt]]></category>
		<category><![CDATA[Cigarettes]]></category>
		<category><![CDATA[history of advertising]]></category>
		<category><![CDATA[Kool]]></category>
		<category><![CDATA[new website]]></category>
		<category><![CDATA[Playboy]]></category>
		<category><![CDATA[Playboy Archive]]></category>
		<category><![CDATA[Porsche]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://truactionflix.com/?p=601</guid>
		<description><![CDATA[Beyond the beauty of the women in Playboy, this site is truly amazing how advertising has changed! PLAYBOY ARCHIVE, PLAYBOY HISTORY OF ADVERTISING,HISTORY OF ADVERTISING THROUGH PLAYBOY, PLAYBOY BACK ISSUES OF ADVERTISING, BOOZE &#038; CIGARETTES IN PLAYBOY, ]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-600" title="playboy-archive" src="http://truactionflix.com/wp-content/uploads/2009/03/playboy-archive.bmp" alt="playboy-archive" /></p>
<p><strong><a href="http://www.playboy.com">Playboy</a></strong> has unveiled a <strong>new site</strong> called <a href="http://playboy.covertocover.com"><strong>Playboy Archive</strong></a>.  The site currently consists of <strong><em>53</em></strong> back- issues of <strong>Playboy</strong> dating from <strong><em>January 1954-May 2006</em></strong>.  What intrigues me believe it or not is the <strong>advertising</strong>!  No Im not <em>lying</em>&#8230;&#8230;of course the gorgeous naked women are a <em>bonus</em>!  Get this&#8230;.in a issue from <strong><em>&#8216;56</em></strong> the only references to <strong>cigarettes &amp; booze</strong> were cartoon style.  By <strong><em>1966</em></strong> in one issue they&#8217;re was <strong><em>27</em></strong> ads pertaining to <strong>cigarettes &amp; booze</strong> not counting cartoon or casual photos. </p>
<p>In a <em><strong>December 1977</strong></em> issue I counted a staggering <strong><em>67</em> cigarette &amp; booze</strong> ads over <strong><em>376</em></strong> pages&#8230;..basically that&#8217;s one ad every <strong><em>6</em></strong> pages.  When I counted I was adding up blatant ads, not casual pictures with people <em>smoking</em> or <em>drinking</em>.  When I check out an issue from <em><strong>1982</strong></em> they&#8217;re was <em><strong>42</strong></em> ads, in <em><strong>April 1993,</strong></em> <strong><em>19</em></strong> ads and by <strong><em>April 2005</em></strong> only <em><strong>13</strong></em> ads pertained to <strong>cigarettes &amp; booze</strong>.</p>
<p>Other ads that stood out over time were made for <strong>Porsche</strong>.  In &#8217;<strong><em>78</em></strong> an ad ran for the <strong><a href="http://en.wikipedia.org/wiki/Porshe_924">Porsche 924</a></strong> selling for under <em><strong>11</strong></em>k&#8230;.Fast forward to <em><strong>&#8216;01</strong></em> and we get a sneak peak to the <strong><em>600</em></strong> horse power <strong><a href="http://en.wikipedia.org/wiki/Porsche_Carrera_GT">Porsche Carrera GT</a></strong>  with an estimated selling price of <strong><em>400k</em></strong>!  On page <strong><em>156-157</em></strong> of a <em><strong>June &#8216;83</strong></em> issue you see the<em><strong> &#8220;146 M.P.H Sound System&#8221;</strong></em> contest for <strong><a href="http://en.wikipedia.org/wiki/KOOL_(cigarette)">Kool</a></strong> cigarettes which looks to be a collaboration between <strong>Porsche</strong>, <strong><a href="http://en.wikipedia.org/wiki/Blaupunkt">Blaukpunkt</a></strong> and <strong>Sony</strong>&#8230;.<em>I don&#8217;t know about you but I haven&#8217;t seen a collaboration like that lately??</em></p>
<p>Other ads of how technology has truly evolved are Radar Detectors, Walkman and Camcorders.</p>
<p><strong>Take a look at the site, you wont be disappointed!</strong></p>
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