Direct Marketing Association: Integrated Customer Marketing

The Direct Marketing Association is hosting a 2 day seminar titled Integrated Customer Marketing- Optimizing the Customer Portfolio to Maximize Shareholder Value on May 21-22/09 in New York.

David Williams, the President & CEO of Merkle and his team will provide you new strategies to enhance the customers experience in forms of strategic lifecycles.   Tips on how to bridge customers, products & marketing strategies to optimize consumers behavior while enhancing your businesses value.

Benefits of attending this seminar are:

* Learn to measure & define the value of your customers portfolio

* Develop strategies to optimize each consumers behavior with your brand

* Effectively implement an integrated customer management program within your organization

* Understand how to bridge customer, product, & marketing strategies

* Uncover meaningful insights form your marketing to drive actual ROI results

* Establish high-level budget allocation

Bring your entire team to DMA seminars and SAVE!!  When you bring 3 or more people save up to $250 off each registration.