Posted by Blair · Leave a Comment
How many people in a household eat toast? How many times a day? Ya that’s what Im thinking too…..
This is one of those….”WHY DIDN’T I THINK OF THAT??”
The Logo Toaster is a pain in the ass promotion. lol Imagine dad picks up your rival sports teams toaster and serves it to ya! Everyone knows toasters last for ever.
Posted by Blair · Leave a Comment
“When I started the company I was 52 years old. I had diabetes, lost my gall bladder and most of my thyroid glands. But I was convinced that the best was ahead of me.”- Ray Kroc
Ronald McDonald
Grimace
McDonald’s definitely knows how effective giving promotions are to increasing the presence of children to their establishment. In 1981 they gave away FREE flipbooks in their Happy Meals. The flipbooks consisted of Ronald McDonald, Grimace, The Hamburgler & Officer Big Mac. The flipbook promotion was 20 pages in length, in color but only single sided. McDonald’s made a great choice by only using less than 40 pages, the reason being that’s the ideal size for children.
Restaurants will benefit immensely when they add this product to their marketing campaigns. Kids love collecting things, and since this generation has never had the pleasure of seeing flipbooks, this will create an immediate impact! Do kids bring news paper clips or magazine ads to show & tell? Pretty rarely….but the flipbook on the other hand can easily be traded & shared with classmates.
The pictures and information was provided by flipbook Historian Pascal Fouché. Mr. Fouché has an amazing collection of over 5000 flipbooks. To view more of his collection please visit www.flipbook.info, the site is available in both French & English.
Officer Big Mac