In 2000, Porsche Cars North America Inc distributed an 80 page Boxster flipbook.  The flipbook reads “Feel the exhilaration as you thumb through 80 pages of Porsche literature.”

The action sequence features the Boxster ripping down a winedy mountain road on a beautiful summer day.  On the flip side, the pages are covered with information about their newest model.

Car manufacturers are among the most active using this product; vehicles in motion or crashing make the ideal action sequence!  Mercedes showcased its 300 CE-24 Cabriolet.  Audi used flipbooks on several occasions including publicizing its 2000 A4 model, and ensuring their celebrated victory (in 2.4 seconds) at the 24 Hours of Le Mans would never be forgotten.  In 2001  the new Mini also received an original flipbook mixing both cartoons and photographs.  Luxury automobile maker BMW  chose to highlight themselves as one of the first car manufactures utilizing the safety of airbags.  Alfa Romeo has also used this product to increase the effectiveness of their marketing campaigns.

Japanese automakers such as Honda & Toyota are no strangers to the benefits of using flipbooks.  In 1995 Mitsubishi’s 300GT Spyder  provided flipbooks to consumers as a visual aid in the functionality and speed of their retractable roof. 

Flipbooks handed out at car shows, events & dealerships are a superior hand out compared to traditional print advertising.   This “hand held commercial” will be shared & enjoyed any time, anywhere and provides ample space for  listing features & promoting interactive web sites.  Another option is using the products ability to add tear off winning tickets or time sensitive discounts.  If you want the ultimate marketing tool chose TruAction Flix, we`ll create an ROI beyond the capabilities that traditional print campaigns will ever achieve!  

The pictures and information was provided by flipbook Historian Pascal Fouché.  Mr. Fouché has the largest collection in the world consisting of over 5000 flipbooks.  To view more of his collection please visit www.flipbook.info, the site is available in both French & English.