events

Direct Marketing Association: Mobile Marketing for Agencies & Media Buyers

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The Direct Marketing Association is presenting a one day seminar called Mobile Marketing for Agencies & Media Buyers which will be held in New York on April 28th/09.

Panel discussions will include these topics:

* Why Mobile must be included in a Multichannel Marketing Campaign

* Essential Elements of Mobile Marketing

* How to Create & Execute a Mobile Marketing Campaign

* Planning and Buying Media for Mobile 

* Tracking and Measuring a Mobile Campaign’s Performance

* Building a Loyalty Program with Mobile

* Legal Do’s & Don’ts with Mobile Marketing Campaigns

Some of the expert speakers at this event include: Michael Bayle, Thom Kennon, Michael J. Becker, Jordan Berman, Boris Fridman,  and so many others!!!