THE ECOHANGER providing FREE Dry Cleaning Advertisements

Video available at end of blog

Hanger Network  is a New York based company founded in 2003 has one of the most unique and promising marketing solutions I’ve ever seen.  It’s called the EcoHanger.  The EcoHanger is made from 100% recycled paper and with recycled plastic bottle caps + they are 100% recyclable and reusable! (video)

With an estimated 3.5 BILLION metal coat hanger being thrown into U.S. landfills each year.  Think of it this way….if you were to stack all those hangers up it would be the equivalent to 3 trips to the moon!!  

What sets this product apart from so many green-marketing campaigns is its FREE for the  distribution network.  Local dry cleaners are given the hangers FREE of charge, and the cost is paid for by neighboring marketers.  The advertisers target their ads to both male and female adults between the age of 25-54 who frequently use dry cleaning services.  Unlike many other forms of advertising these ads fit directly into the consumers daily schedule.   Able to be viewed as the first message of the day, in the privacy of the home allowing for multiple impressions. 

Companies such as Miller, Tide, CBS, Degree, Hershey have taken advantage of  Hanger Network’s innovation and Eco friendly thinking…..maybe you should to! 

Profile of the creator of EcoHangers CEO, Bob Kantor.

Direct Marketing Association: Integrated Customer Marketing

The Direct Marketing Association is hosting a 2 day seminar titled Integrated Customer Marketing- Optimizing the Customer Portfolio to Maximize Shareholder Value on May 21-22/09 in New York.

David Williams, the President & CEO of Merkle and his team will provide you new strategies to enhance the customers experience in forms of strategic lifecycles.   Tips on how to bridge customers, products & marketing strategies to optimize consumers behavior while enhancing your businesses value.

Benefits of attending this seminar are:

* Learn to measure & define the value of your customers portfolio

* Develop strategies to optimize each consumers behavior with your brand

* Effectively implement an integrated customer management program within your organization

* Understand how to bridge customer, product, & marketing strategies

* Uncover meaningful insights form your marketing to drive actual ROI results

* Establish high-level budget allocation

Bring your entire team to DMA seminars and SAVE!!  When you bring 3 or more people save up to $250 off each registration.

Direct Marketing Association: The Top 45 Strategies & Tactics you must implement to survive & thrive in today’s tough economy

The Direct Marketing Association is hosting a workshop called The Top 45 Strategies & Tactics YOU Must Implement to Survive and Thrive in Today’s Tough Economy on May 11th/09 in New York.

The workshop will help you:

* Learn strategies that you can apply & implement immediately for ‘09 fundraising.

* Receive detailed explanations & step-by-step instruction for implementing these strategies.

* Be armed with the knowledge & skills needed to overcome today’s fundraising challenges.

* Perform group exercises & review case studies in detail for planning & executing a fundraising program

* Taking a closer look at effective package formats & creative techniques that have worked well in a tough economy.

Prices for this workshop are $249 for both DMA/Nonprofit Federation Members and $349 for non-members.