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	<title>TruAction Flipbooks - marketing, event and tradeshow promotion &#187; Ogilvy &amp; Mather</title>
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	<description>If just one action, one product, in one day could impact more customers than a year's worth of advertising, what would you say?  What would you pay?  Is this even possible?</description>
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		<title>Quote: David Ogilvy</title>
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		<pubDate>Tue, 30 Jun 2009 01:11:13 +0000</pubDate>
		<dc:creator>Blair</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[CEO quotes]]></category>
		<category><![CDATA[David Ogilvy]]></category>
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		<category><![CDATA[Ogilvy & Mather]]></category>
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		<description><![CDATA[David Ogilvy-It is a mistake to use highfalutin language when you advertise to uneducated people. I once used the word obsolete in a healine, only to discover that 43% of the housewives had no idea what it meant. In another headline, I used the word ineffable, only to discover that I didn't know what it meant myself" David Ogilvy, QUOTES BY DAVID OGILVY,]]></description>
			<content:encoded><![CDATA[<p><strong><em>&#8220;It is a mistake to use highfalutin language when you advertise to uneducated people.  I once used the word obsolete in a headline, only to discover that 43% of the housewives had no idea what it meant.  In another headline, I used the word ineffable, only to discover that I didn&#8217;t know what it meant myself.&#8221;-</em></strong> <strong><a href="http://en.wikipedia.org/wiki/David_Ogilvy">David Ogilvy</a><img class="alignright size-full wp-image-1065" title="david" src="http://truactionflix.com/wp-content/uploads/2009/04/david.jpg" alt="david" width="124" height="89" /></strong></p>
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