The Direct Marketing Association and the Healthcare Communication & Marketing Association have partnered up to offer a new and highly informative 1-day seminar.

Did you know that 145 million US adults use the internet to research health information? (Manhattan Research, 2008)

Some of the benefits of attending this seminar are:

* Develop an understanding of how and why things work in web marketing in the Pharmaceutical space.

* Agencies will learn how to pitch & Brand Marketer learn how to pick

* Learn the Fine Art of Campaign Management

* Improve your Products Positioning as it relates to Paid & Organic Search Marketing

* Use SEO & SEM to drive patient compliance and persistence

Kurt Mueller the Executive VP or Roska Digital Advertising will be leading this seminar.  Mr. Mueller has over 15 years of experience in advertising, marketing and e-channel programs and has worked with clients in the CRO, pharmaceutical & bio-tech manufacturing as well as Rx and OTC industries.  As a BONUS over 12 other top notch speakers will also be sharing their knowledge!

Prices for this seminar are $699 for DMA & HCMA members, $899 for non-members