TruAction Flipbooks - marketing, event and tradeshow promotion » outdoor advertising

The Snowing Billboard: If It’s Snowing In Here…….It’s Snowing UP There

Blair — Sun, 19 Jul 2009 00:13:55 +0000

Ad agency TBWA/OSLO, Norway came up with a unique way to inform snow enthusiasts when it’s snowing at their local hill. Tryvann Winter Park is located 15 minutes from the center of Norway’s capital city Oslo.

What was created, is a mini snowstorm inside a transparent billboard controlled by sending an SMS.

To watch a video of the billboard in action www.vimeo.com/3365589

Michael Phelps New Sponsor??

Blair — Fri, 17 Jul 2009 05:56:08 +0000

Well it looks like one ad agency is taking full advantage of the Phelps incident. Calgary ad agency TAXI, has created posters and placed them all over the city. The company they made them for was Calgary based hemp store Grass Roots.

Sony Unveils the Worlds Largest Zeotrope

Blair — Wed, 17 Jun 2009 05:02:39 +0000

What is a zeotrope? It is a device that produces an illusion of action from a rapid succession of static pictures….a lot like a flipbook!! lol

The earliest elementary zeotrope was created in China back in 180AD by the inventor Ting Huan. All though it never become popular until the 1860’s when it was patented by William F. Lincoln.

In 2008 Sony built a 10 meter wide, 10 tonne zeotrope called the BRAVIA-drome to promote the Motionflow 200Hz. (VIDEO) To create this illusion; first they chose pictures featuring a Brazilian footballer (soccer), they added 3 new frames per second for a total of 64 images. The purpose of this is to demonstrate that with increased frame rate, there is an increased smoothness in motion. Sony’s zeotrope can reach speeds up to 50km/hr.

I think this was a great campaign because it relinquishes History, they broke a Guinness World Record and the music is pretty kick ass too! lol

Carnival Cruise Lines Promotional Stunt Shut Down

Blair — Sat, 06 Jun 2009 04:27:53 +0000

Ad agency Arnold Worldwide was in charge of a spectacular promotional stunt for Carnival Cruise Lines……unfortunately Arnold Worldwide’s Boston division overlooked the dangers associated with unleashing 8,000 pounds of candy to Philadelphia locals, and was shut down by police. (VIDEO)

Not only was this 60 foot tall, 25 ton “Trojan Horse” pinata a promotional stunt, but an attempt to set a new Guinness World Record. Construction which took 3 weeks to manufacture was also intended for a new TV commercial.

KFC Clogs Potholes Instead of Arteries

Blair — Thu, 04 Jun 2009 21:46:15 +0000

Is your city having a pothole problem? Well KFC is willing to fix them….in exchange for an outdoor advertising opportunity. PR Newswire has a great article for this campaign called ‘Fresh’ly Repaired Potholes in US Cities.

Havaianas Flip-Flops by BBDO

Blair — Mon, 18 May 2009 23:28:46 +0000

To generate buzz for the US launch of Havaianas flip-flops, building sized murals were commissioned at multiple location around New York City. Giant 3D rubber thongs and corresponding white outlines were then placed over them to……quite literally, capture the spirit of the colorful Brazilian brand. Also limited-edition Havaianas based on the mural will be made available soon.

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Art Directors: James Clunie, Chuck Tso
Art Producer: Bronwen Gilbert
Art Buyer: Bronwen Gilbert
Photography: Billy Siegrist
Retoucher: Steve Lakeman
Artist/Illustrator: Mcfaul