Tactical Medias- Quality over Quantity

I found this promotional stunt in the achieves of a  French site called Marketing Alternatif.   This site is really cool, even though my French is very, very rusty….anyway the campaign was created for Starbucks & Wrigley’s  by BBDO Dusseldorf and uses a style of marketing called TACTICAL MEDIAS.  Tactical medias is primarily for companies who  prefer quality of the contact rather than the quantity, this creates a close connection to the consumer  by incorporating the brands image in his/her every day life.

FREE MERCEDES

Ya you heard it right……FREE MERCEDES…… look alike.  To encourage drivers to visit the Mercedes-Benz dealership, Mercedes logos with Business Cards were stuck onto the bonnets of rival car brands.  Any body puts a Benz bonnet on my Caddy I’d be pissed!! lol

Get Noticed and Good for the Environment TOO

Look at this effective promotional product, The Promotional Rain Poncho.

Imagine being at Tourist Office and handing these out for rain soaked travelers….

This Durable, Reusable, High Visibility is great for promoting events and leaving a lasting impression.

 Also think of  The Promotional Ponchos  in terms FREE publicity for local or even national broadcasting events!

This product provides the client with choices such as choosing up to 4 different logos and/or sponsors, customized printing as well as printing  is available on the packaging bag.

Testimonial- “An excellent product for events disturbed by rain.  At once, the crowd becomes colourful and logos eye-catching.” Peter Mussert Hitachi Europe (Holland)

For more information please contact: info@horizonsources.com.

Glenfiddich, Absolut Vodka & Jack Daniel’s Flipbook Series

Glenfiddich distributed an adult orientated flipbook series for their customers in Germany.  Each flipbook features one scene of Charlie Chaplin, 48 pages in length in B&W format .

In ‘98 Absolut Vodka used the power of this visual aid to show the proper way to create a Cosmopolitan in “How  to Prepare a Cosmopolitan“ flipbook.

   As recently as ‘08 Proflix contributed this unique advertising tool for the adult beverage industry with it’s Jack Daniel’s “Let’s Roll” flipbook.  Free flowing images allowed a short demonstration on how to do the infamous quarter roll….(where you roll a quarter between your fingers) Sample on web site.

Adding value is essential to the success of your companies promotional product and it’s so easy to do with flipbooks.  How about providing winning tickets to sporting events, concerts or discounts on new or existing products?  The possibilities are endless!!  TruAction Flix is the leader in providing companies a dynamic & long lasting option to traditional print advertising.  Other variations can include scent (scratch-n-sniff) & temporary tattoos for a truly remarkable ad campaign.

The pictures and information was provided by flipbook Historian Pascal Fouché.  Mr. Fouché has an amazing collection of over 5000 flipbooks.  To view more of his collection please visit www.flipbook.info, the site is available in both French & English.

Promotions East: Promotional Products Industry Trade Show June 1st-3rd/09

Promotions East is the largest & oldest Promotional Product Industry Trade Show in the East.  The trade show will be in the famous Atlantic City, NJ from June 1st-3rd/09.

This 3 day event will have nearly 800 exhibiting suppliers and more than 4,500 distributors!  The event will provide attendees with plenty of educating, networking & social activities.

The event will be held at the Atlantic City Convention Center and exhibits open on Tuesday, June 2nd- 9:30am to 5:00pm and Wednesday, June 3rd- 9:30am to 4:00pm

Hey do you know how to spell Philadelphia?

Obviously more than one person who works at The Rittenhouse Hotel in Pbiladelpbia, (JOKE!!)  has been taunted by their 5 year old for not knowing how to spell Philadelphia.  This is a case of a promotional product gone bad……

Hit’em While they’re Young….

Dr. Rathenow, a Portuguese dental surgeon, distributed these promotional pacifiers out to young children’s parents. 

BRILLIANT I SAY!!  Kudos to any business owner who thinks outside the box.  Not only attracting clients but future, lifelong clientele.

Each pacifier came with a business card stating: “Take your baby for a teeth and maxillary check-up before it’s too late!”

TV Series Nip/Tuck uses Tactical Medias

I love the series Nip/Tuck!  I found this use of tactical medias in an achieve on a French site called Marketing Alternatif, even if you can’t read French they’re is some cool marketing ads.