Tactical Medias- Quality over Quantity

I found this promotional stunt in the achieves of a  French site called Marketing Alternatif.   This site is really cool, even though my French is very, very rusty….anyway the campaign was created for Starbucks & Wrigley’s  by BBDO Dusseldorf and uses a style of marketing called TACTICAL MEDIAS.  Tactical medias is primarily for companies who  prefer quality of the contact rather than the quantity, this creates a close connection to the consumer  by incorporating the brands image in his/her every day life.

Carnival Cruise Lines Promotional Stunt Shut Down

Ad agency Arnold Worldwide was in charge of a spectacular promotional stunt for Carnival Cruise Lines……unfortunately Arnold Worldwide’s Boston division overlooked the dangers associated with unleashing 8,000 pounds of candy to Philadelphia locals, and was shut down by police. (VIDEO)

Not only was this 60 foot tall, 25 ton “Trojan Horse” pinata a promotional stunt, but an attempt to set a new Guinness World Record.  Construction which took 3 weeks to manufacture was also intended for a new TV commercial.

TV Series Nip/Tuck uses Tactical Medias

I love the series Nip/Tuck!  I found this use of tactical medias in an achieve on a French site called Marketing Alternatif, even if you can’t read French they’re is some cool marketing ads.