Blog, flipbooks

McDonald’s Flipbooks (The McFlipbook??)

Posted by Blair · 1 Comment 

Ronald McDonald

Ronald McDonald

The Hamburgler
The Hamburgler
Grimace

Grimace

McDonald’s definitely knows how effective giving promotions are to increasing the presence of children to their establishment.  In 1981 they gave away FREE flipbooks in their Happy Meals.  The flipbooks consisted of Ronald McDonald, Grimace, The Hamburgler & Officer Big Mac.  The flipbook promotion was 20 pages in length, in color but only single sided.  McDonald’s made a great choice by only using less than 40 pages, the reason being that’s the ideal size for children.

Restaurants will benefit immensely when they add this product to their marketing campaigns.  Kids love collecting things, and since this generation has never had the pleasure of seeing flipbooks, this will create an immediate impact!  Do kids bring news paper clips or magazine ads to show & tell?  Pretty rarely….but the flipbook on the other hand can easily be traded & shared with classmates.

How about providing kids with a collectible series of flipbooks from popular films?  This is a great way to create an emotional engagement with your brand.  Like trading cards; the product will be collected, traded & cherished FOREVER.  
Another great way to create a bond with the youth is with the Action Coloring Book.  Every child loves to color, but have they ever added action to their creation?  What type of creativity would they add to your brands logo or establishment?  Who knows, they might come up with something better than your current design team!     

 

The pictures and information was provided by flipbook Historian Pascal Fouché.  Mr. Fouché has an amazing collection of over 5000 flipbooks.  To view more of his collection please visit www.flipbook.info, the site is available in both French & English.

 

Officer Big Mac

Officer Big Mac

Posted on 05.19.09 · Tagged with , , , , , ,