Fashion Flipbooks? Yes Chanel, Lacoste & Louis Vuitton used Flipbooks

Ya, that’s right even the fashion industry has taken advantage of this useful advertising tool.  Luxury designer Chanel created two flipbooks , one of which in ‘03 &  the other in‘06. The sequence chosen: shows drawings of a a necklace and then flowers flowing into a girl with a Chanel hand bag.

Lacoste flipbook titled “Style on Skin” used a clip from a recent commercial in which a man is waking up half dressed from his bed.

                                                                          A little comedy was added in this ‘06 Louis Vuitton flipbook……the image shows a groom building  the Eiffel Tower with designer suitcases for his newly beloved wife.

As you see flipbooks can be used to promote anything.  The ideal flipbook would not only consist of  dynamic clips but promote new perfume lines (by adding scent), new websites/social media sites & provide discounts on products (tear off coupons)……that’s the essence of what the TruAction Flix Flipbook can do for your brand.

The pictures and information was provided by flipbook Historan Pascal Fouché.  Mr. Fouché has the largest collection in the world consisting of over 5000 flipbooks.  To view more of his collection please visit www.flipbook.info, the site is available in both French & English.

Kelloggs’ “Astérix” Flipbook Series

This full color flipbook series created in ‘96 for Kelloggs‘ Corn Flakes.  The flipbooks are based on cartoon characters Idefix, Asterix & Obelix.  Each flipbook is 25 pages in length, and are in French.  When manufacturing a flipbook for kids, it’s a good idea to look for a manufacturer who’s flipbooks are under 40 pages in length so kids can use them.

Check out the Astérix link and you’ll recognize who I’m talking about!!

This is the sequence of the scenes:

Idéfix a la chasse: Idéfix bites a roman soldier.

Les trophees d’Obélix: Obélix is sulking; Astérix gives him a pile of roman helmets.

Une belle amitie:Idéfix jumps into the arms of Obélix and Obélix falls on his back.

Un-like other promotional products found in cereal boxes, flipbooks are able to be shared and traded. Imagine how many kids would bring this form of advertising to school….  Flipbooks also provide ample space to promoteother products, URL’s, events, and  advertising campaigns.  Help increase sales with tear off coupons or even add scent. Another feature is the ’Action Coloring Book” these are just some of the many highlight available with the TruAction Flix flipbook.

The pictures and information was provided by flipbook Historian Pascal Fouché.  Mr. Fouché has an amazing collection of over 5000 flipbooks.  To view more of his collection please visit www.flipbook.info, the site is available in both French & English.

BC Lions & LA Dodgers Fan Incentive Flipbooks

                 Using flipbooks as fan incentive’s is a great way to use this product!  In ‘06 GameDay made up 10,000 limited edition flipbooks for the BC Lions in which 5000 were handed out FREE to early arriving football fans.  Giving away incentives not only shows appreciation but is an easy way to increase overall memorabilia and food sales…..the longer the fan’s are in the stadiums the more likely they are to buy.  The remaining flipbooks were sold for $4.99 and still to this day remain the top selling souvenir EVER for the BC Lions Football Club.

In ‘08 the LA County Register-Recorder/County Clerk and the Dodgers did it right!  They took advantage of  not only this unique  collectible, the BUZZ marketing created but added value with the tear off coupon.  What they provided was a voucher for 50% off  reserve level tickets eligible for April/May ‘09 as well as $5.00 off souvenirs at The Top of the Park Team Store at Dodger Stadium….now that’s thinking!! 

  Our goal at TruAction Flix is to create the ULTIMATE fan incentive!!  How do we create an emotional engagement with fans?  Simple, by using clips like; bone crushing hits, game winning catches & other memorable moments in sports that should never be forgotten. 

Clips from all eras will help you achieve this goal…… depending on the demographic, older clips may be ideal.  Create maximum exposure by placing your Brands logo on generic covers, offer a limited edition series, as well as varying  the quantity of production ensuring your Brands flipbooks to be highly sought after!  Not to mention…….. providing fans’ a reason to interact while they attempt to complete their collection creating YOU FREE BUZZ MARKETING!!!  Let’s not stop there….add value with authentic autographs, coupons & winning tickets.  A main selling feature for our flipbook is allowing distributors to lower their cost per unit by selling advertising space.  K, we’re getting warmer on creating the ULTIMATE fan incentive, how about adding temporary tattoo’s & scent (scratch-n-sniff) and top it off with URL’s promoting new products & interactive web sites…….now that’s the ULTIMATE FAN INCENTIVE!! 

The pictures and information was provided by flipbook Historian Pascal Fouché.  Mr. Fouché has the largest collection in the world consisting of over 5000 flipbooks.  To view more of his collection please visit www.flipbook.info, the site is available in both French & English.

Quote: Mark Twain

“Actions speak louder than words but not nearly as often”- Mark Twain

Sounds a lot like the slogan for TruAction Flix- “Actions speak louder than words” lol

Harley-Davidson Flipbook Series

In ‘02 Melcher Media created The Harley-Davidson Action Book Series.  The series consists of 6 flipbooks ranging from the assembly of the innovative V-Rod motorcycle to a record breaking jump.

Other clips include SPEED; a 0 to 175 mph drag strip pass, racing around a dirt track as well as ice racing on a frozen lake.  The collection ends with a  traitorous summit hill climb.

Only 120,000 flipbooks were created and sell for $4.95.  Melcher Media chose to use a very common size of flipbook 2 x 4-1/4 inches.

One of the many advantages to the TruAction Flix flipbook is getting more with less.  The company’s patented, uniquely shaped product has 4 action packed clips in just one flipbook!  This is the Ultimate Promotional Product; since it includes coupons, scent & ample space for URL’s not to mention lot’s of additional advertising space.  No company will set you apart like TruAction Flix!

The pictures and information was provided by flipbook Historian Pascal Fouché.  Mr. Fouché has the largest collection in the world consisting of over 5000 flipbooks.  To view more of his collection please visit www.flipbook.info, the site is available in both French & English.

Post Cereal Hockey Flipbooks

Ask yourself this….when your child picks out a cereal, is it for the prize or the best prize?? EXACTLY!

Post Cereal correctly used the concept on how flipbooks should be marketed.  They created an action packed Hockey series consisting of 12 flipbooks.  Although the covers are in color, they chose to use B&W clips.  The clips range from great saves, rock hard wrist shots,  glass shattering slap shots, exciting end to end rushes and so much more .

Some of the players featured in the series are; Johnny Water,  Jean Béliveau, Ron Ellis, Gilles Tremblay, Bob Pulford and “Gump” Worsley just to name a few.

When a company decides to create a series of that magnitude; you know their intention is to increase sales…….what hockey fan wouldn’t want to collect all 12?  How many boxes of cereal were purchased?  And more importantly, how many kids brought their Post Cereal Hockey flipbooks to school in the attempts of completing their collection? 

Our goal at TruAction Flix is not only to increase ROI, but to create a long lasting impression.  Adults remember getting flipbooks, now it’s time for this Generation…..

Did you know that  nearly 50% of kids between the age of 6-12 after seeing a URL on TV or in a magazine proceed to the companies web site?  Wouldn’t it be a great idea to develop an entire online campaign using flipbooks as a catalyst.  How about letting the consumer vote on what the series will consist of……the options are endless!

The pictures and information was provided by flipbook Historian Pascal Fouché.  Mr. Fouché has the largest collection of flipbooks consisting of over 5000 flipbooks.  If you would like to view more of his collection please visit www.flipbook.info, the site is available in both French & English.

Eroticism & Flipbooks

Eroticism in flipbooks has been around since the 1900’s.  And at one time they to faced prohibition……making this product highly sought after.  Employees of specialized shops such as The Rue de la Lune in Paris were some of the first to sell erotic flipbooks.

Made in '88

 Here is a erotic flipbook video of a stripper created in the United States.  As recent as 2001, American publishing company PowerHouse produced Strip Flips by Leslie Lyons.

We all know how “freaky” the Germans like to get! lol…..JK

That country has created the majority of erotic flipbooks, looking at this dated flipbook by Lebende Photographien is just an example of how old this type of advertising tool has been around.

Some erotic flipbooks are simply made by cartoonists in low production numbers and are more for a laugh than a turn on….

In the late ‘80′s and early ‘90’s German publishing companies continued printing flipbooks but increased the quality of footage, as seen in Erotic Mini Movie and Harlekin Geschenke’s Juke Box Strip.

Unique German photographer Wiebke K. Folsch has created a variety of flipbooks as recently as ‘07 to work in conjunction with his unique photography.

No, TruAction Flix will not be creating erotic flipbooks….lol.  Several people have recommended we should, but  I feel it limits our ability to work with children as well as Blue Chip Companies.

The pictures and information was provided by flipbook Historian Pascal Fouché.  Mr. Fouché has the largest flipbook collection in the world consisting over 5000 flipbooks.  To view more of his collection please visit www.flipbook.info, the site is available in both French & English.

German’s Next Topmodel Flipbooks

                           Yes, you read it right…… Beautiful models walking down the run-way featured in flipbooks.  An innovative agency used flipbooks as a marketing tool to promote German’s Next Topmodel hosted by the gorgeous Heidi Klum.  The German version of this series consisted of up to 17 episodes and has been in production since ‘06. The show has used opening theme songs by music legends Notorious B.I.G, Seal and Britney Spears.

The flipbooks were obviously targeted toward young girls…..but Im sure any GUY who got their hands on one took a look, or 2, or….. 3. lol 

The collection consisted of 15 flipbooks, featuring the first years contestant (’06); Andrea, Anne, Celine, Charlotte, Janina, Jennifer, Lena G. (winner), Lena M., Luise, Micaela, Rachel, Yvonne (runner up) …..but no Heidi???  The scenes chosen were the girls walking the run-way in beautiful attire.

This is a great example of how diverse flipbooks are and how it can be targeting to any and every age group.  The way I would have approached this marketing campaign is, I would also have 15 or more flipbooks available but with generic covers.  Generic covers allow recipients of this product to interact both in person & online in the attempt to collect the entire series.  Obviously this process would generate a lot of FREE “buzz marketing.”  As for distribution, they would be handed out at major mall’s every Saturday for several weeks prior to the premier; the product is the ultimate catalyst for informing viewers of  show-times, new URL’s, as well as adding scent (scratch-n-sniff) enticing girls to a new perfume.  You could even add  tear off coupons for discounts on clothing & shoes. 

It’s our goal at TruAction Flix to work with your marketing team to help create an effective ad campaign that will go way beyond any other print advertising ever could.  One of the many features that sets our flipbook apart is the ability for you (the distributor) to lower the cost per unit by selling advertising space to sponsors.  With a series of this magnitude the amount  of quality sponsors involved would be enormous ……..making it possible to start a biding war! lol  

The pictures and information was provided by flipbook Historian Pascal Fouche.  Mr. Fouche has the largest collection of flipbooks in the world consisting of over 5000 flipbooks.  To view more of his collection please visit www.flipbook.info, the site is available in both French & English.

Porsche, Mercedes, BMW & Audi use Flipbooks WHY aren’t YOU?

In 2000, Porsche Cars North America Inc distributed an 80 page Boxster flipbook.  The flipbook reads “Feel the exhilaration as you thumb through 80 pages of Porsche literature.”

The action sequence features the Boxster ripping down a winedy mountain road on a beautiful summer day.  On the flip side, the pages are covered with information about their newest model.

Car manufacturers are among the most active using this product; vehicles in motion or crashing make the ideal action sequence!  Mercedes showcased its 300 CE-24 Cabriolet.  Audi used flipbooks on several occasions including publicizing its 2000 A4 model, and ensuring their celebrated victory (in 2.4 seconds) at the 24 Hours of Le Mans would never be forgotten.  In 2001  the new Mini also received an original flipbook mixing both cartoons and photographs.  Luxury automobile maker BMW  chose to highlight themselves as one of the first car manufactures utilizing the safety of airbags.  Alfa Romeo has also used this product to increase the effectiveness of their marketing campaigns.

Japanese automakers such as Honda & Toyota are no strangers to the benefits of using flipbooks.  In 1995 Mitsubishi’s 300GT Spyder  provided flipbooks to consumers as a visual aid in the functionality and speed of their retractable roof. 

Flipbooks handed out at car shows, events & dealerships are a superior hand out compared to traditional print advertising.   This “hand held commercial” will be shared & enjoyed any time, anywhere and provides ample space for  listing features & promoting interactive web sites.  Another option is using the products ability to add tear off winning tickets or time sensitive discounts.  If you want the ultimate marketing tool chose TruAction Flix, we`ll create an ROI beyond the capabilities that traditional print campaigns will ever achieve!  

The pictures and information was provided by flipbook Historian Pascal Fouché.  Mr. Fouché has the largest collection in the world consisting of over 5000 flipbooks.  To view more of his collection please visit www.flipbook.info, the site is available in both French & English.

McDonald’s Flipbooks (The McFlipbook??)

Ronald McDonald

The Hamburgler

Grimace

McDonald’s definitely knows how effective giving promotions are to increasing the presence of children to their establishment.  In 1981 they gave away FREE flipbooks in their Happy Meals.  The flipbooks consisted of Ronald McDonald, Grimace, The Hamburgler & Officer Big Mac.  The flipbook promotion was 20 pages in length, in color but only single sided.  McDonald’s made a great choice by only using less than 40 pages, the reason being that’s the ideal size for children.

Restaurants will benefit immensely when they add this product to their marketing campaigns.  Kids love collecting things, and since this generation has never had the pleasure of seeing flipbooks, this will create an immediate impact!  Do kids bring news paper clips or magazine ads to show & tell?  Pretty rarely….but the flipbook on the other hand can easily be traded & shared with classmates.

The pictures and information was provided by flipbook Historian Pascal Fouché.  Mr. Fouché has an amazing collection of over 5000 flipbooks.  To view more of his collection please visit www.flipbook.info, the site is available in both French & English.

Officer Big Mac