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Mix a little Risky Business +legendary college-basketball coaches + Metallica = The new Guitar Hero commercial.
The ad features legendary coaches Bob Knight, Rick Pitino, Roy Williams and Mike Krzyzewski doing a Risky Business impression when the guys from Metallica remind them the new Guitar Hero Metallica edition is out.
The ad is nothing spectacular but you’ll get a laugh.
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K, this interactive site by Lynx will scare the &*%$ out of your co-workers….. so be careful! lol You have to yell to unleash the Caveman in you….I’m not kidding MAN! Yell as loud as you can because each level requires more YELLING! Trust me it feels good….
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Martin Lindstrom’s book Brand Sense is an easy step by step guide for companies looking to ‘Build Powerful Brands through Touch, Taste, Smell, Sight and Sound.’
What I would like to share with you are some excerpts that I found quite interesting and useful….enjoy!
In the United States, the average child is exposed to more than 30,000 television commercials a year, while adults see 86,500. Today’s sixty-five-year-old American has on an average watched more than 2 million commercial throughout life-equal to watching TV commercials every day eight hours a day, seven days a week without any break for close to six years.
In 1965 the average consumer remembered 34% of the ads shown on TV. In 1990 they remembered only 8%.
Carrots once came in every color but orange. There were red, black, green, white, and purple varieties. Then sometime in the sixteenth century Dutch growers decided to give this root vegetable a patriotic edge. Using a mutant seed from North Africa, breeders began developing an orange variety in honor of their monarch, William I, the Prince of Orange, who led them independence against the Spaniards. A country with an orange flag now had an orange carrot.
The average consumer is bombarded with an astonishing 3,000 brand messages a day.
Teenagers’ sense of smell is 200 percent stronger than that of adults beyond middle age.
“The question is not what you look at, but what you see.”- Henry David Thoreau
Two identical pairs of Nike running shoes were placed in two separate, but identical, rooms. One room was infused with a mixed floral scent. The other wasn’t. Test subjects inspected the shoes in each room and then answered a questionnaire. Consumers overwhelmingly-by a margin of 84 percent-preferred the shoes displayed in the room with the fragrance. Additionally, the consumers estimated the value of the “scented” shoes on average to be $10.33 higher than the pair in the unscented room.
Emotional Response = Senses Brought to Mind x Positive Response x Emotion
Not only does Mr. Lindstroms books provide us with scientifically proven results on how to increase the value of our brands but value added content with “DualBook,” a feature which allows purchasers of the book to gain extended knowledge and up-dates for a year via Internet and e-books for FREE.
Hope you enjoyed a little glimpse of what you will expect from this book. Purchase through Amazon.
Have a good one!
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Here is a recent TV commercial for the Audi Q5. The commercial is unique, calming and very effective at portraying Audi’s image using flipbooks. Ogilvy Johannesburg used flipbooks in a smooth & effective manner to make the commercial.
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What a way to end a career as an infomercial “superstar!” Vince Shlomi known as the ShamWow guy gets arrested for assaulting…..more like being assaulted by a prostitute. If you would like to read more please refer to The Smoking Gun.
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Yes, Sony sales are falling like domino’s…..but at least they make beautiful commercials! I love their choice of music and the flow….. Check out these videos for Sony Bravia. Balls is one of the BEST commercials I’ve ever had the pleasure to watch, I’ve watched it at least 15 times & have seen it highlighted while watching Ad Persuasion on IFC. Other ads are Paint, Bunnies & Pyramids.