Direct Marketing Association:Role of Social Media in Successful SEO Campaigns

The Direct Marketing Association is holding a virtual seminar called The Role of Social Media in Successful SEO Campaigns on April 16th/09 at 1pm

The seminar will focus on inbound & outbound linking strategies, external site-maps, Social Media tactics, press releases and Universal Search.  The goal of this seminar is to help you perfect launching points to enhance your SEO results with minimal time involved.

Joe Teixeira a four time INC 500/5000 recipient will be leading the virtual seminar.  Joe provides insight and recommendations on how to best leverage the data offered through analytics to improve your sites visitors experience and increase the bottom line.

The price of this web seminar is $149.00 for DMA members & $199.00 for non-members.

Direct Marketing Association: Navigating the world of email marketing virtual seminar

The Direct Marketing Association is presenting an exciting one hour virtual seminar titled Navigating the World of Email Marketing on May 7th/09.

The seminar will focus on 10 important factors you need to know about for an effective email opt-in processes.

Questions that will be discussed are:

* What are the must-haves in a good opt-in page, and what constitutes a legal opt-in?

* What are some creative ideas for increasing quality opt-ins?

* Should you be using double-opt-in processes?

* Should you test opt-in pages and what should be tested?

* What data should you collect, and how much?

* What to do after someone opts-in and how to keep the momentum going?

The speaker for this virtual seminar is Jordan Ayan who has over 20 years of experience in direct & database marketing and is the Chairman of Create-It! Inc and the CEO of SubscriberMail. 

Prices for the virtual seminar is $149 for DMA members and $199 for non-members.

Direct Marketing Association: Motivating Your Customers- The Psychology of Rewards

The Direct Marketing Association is presenting a virtual seminar titled Motivating Your Customers- The Psychology of Rewards on May 12th/09.

The session covers fundamental elements of human motivation & applies them to the design of marketing strategies designed to MAXIMIZE customer motivation.  The virtual seminar will take an in-depth look at how to enhance value propositions to leverage customer’s desires for new, value-added, emotional, experiential, unique & compelling awards.

Colleen Becker & Allison Cripps are the speakers for this seminar and are both contributing editors to COLLOQUY.

Prices for this virtual seminar are $149.99 for DMA members, $199.99 for non-members & only $69.99 for Travel & Hospitality Council Members.